BEWI Productions, Inc.

Expo Highlights / Attendance Builders /

2009 BEWI SKI & SNOWBOARD EXPOS SCHEDULE
Booth costs are for a standard 10x10 booth, without furnishings. An accessory package (includes carpet, draped table & 2 chairs) is available for an additional $225.

Minnesota Ski & Snowboard Expo *w/MN Sno* Projected Attendance: 25,000	November 6-8	Minneapolis Convention Center *Minneapolis, MN* Booth Cost: $1,350
Colorado Ski & Snowboard Expo *w/Colorado Ski Country USA* Projected Attendance: 35,000	November 13-15	Colorado Convention Center *Denver, Colorado* Booth Cost: $1,500
The Boston Globe Ski & Snowboard Expo Projected Attendance: 45,000	November 19-22	Bayside Expo Center *Boston, Massachusetts* Booth Cost: $1,600

It's in the air - you can just feel the energy! And before the excitement can wind down, we'll be wrapped up in the spectacle that is the Winter Olympic Games - coming in February 2010 to Vancounver, BC. This fall, when the pre-Olympic publicity kicks in, that interest is going to be off the charts! Taken all together, it means that all eyes - consumer and press - will be focused on Winter Sports next year. Wow, what a great time to be in the Ski & Snowboard business!

For almost 30 years, BEWI's consumer Ski & Snowboard Expos have brought together the entire winter recreation scene in major markets throughout the country. The Expos are where this Olympic excitement will meet the industry's core customers - today's active and committed skiers and snowboarders. Highlighted this year by a distinctive Olympic Preview and Salute to the athletes of the U.S. Ski & Snowboard Team, all BEWI Expos will also continue to feature a heavily promoted pre-season retail sale, as well as extensive exhibits by mountain resorts, industry manufacturers and a host of winter travel and tourism companies. Key Olympic and U.S. Team specific features will showcase past and present Olympians in special preview presentations and demonstrations.

All of this excitement will be broadcast to skiers and snowboarders extensively through the media buzz BEWI creates in each city by its unique partnerships with leading newspapers, radio and TV stations, and on-line media outlets. Taken together, this effort brings thousands of demographically ideal customers together to kick-off their winter season at the Ski & Snowboard Expos.

BEWI knows, and has proven over the years, that the key to success in today's marketplace means reaching the greatest number of these potential customers by the most economical use of one's marketing dollars. BEWI's goal, in producing our Ski & Snowboard Expos, is to provide a way for the winter recreation industry to increase its business by attracting more people to the mountains. Combining our proven success at generating pre-season excitement at our Expos with the inherent energy coming from the interest in the Olympic games, we know will make this the best series of fall Expos ever! Don't miss the opportunity - you definitely want to be there!

EXPO HIGHLIGHTS

Meet Olympians at the Athletes Village Stage
Thrilling Olympic Freestyle Aerial Demonstrations
Action Sports Zone featuring DNA Rail Jam
Cross-Country & Snowshoe Demo Areas
MC "Uncle E" providing Interactive Entertainment for all Ages
Apres Ski Entertainment in the SnowSliders Saloon
Hands-on Fun with the KidSlope, Learning Center & Climbing Wall

ATTENDANCE BUILDERS

Huge Ski & Snowboard Bargains at Season Kick-off Sales
Last Chance Season-Pass Deals
Extensive Newspaper Ad Campaigns & Special Expo Sections
Extensive TV Advertising on Key Local and Cable Stations
On-Line Expo Promotion
Major Radio Promotions by Top Stations
Enhanced Public Relations Campaign
Fun for the Whole Family!
Children under 12 admitted FREE