Facts about BEWI's Expo Attendees:

  • Ski or Snowboarding days planned for 2011/12
    • Over 25: 34%
    • 15-25: 20%
    • 7-14: 24%
    • less than 7: 22%
  • Skied or Snowboarded in the past 3 years
    • Yes: 84%
    • No: 12%
  • Participate where?
    • Local Twin Cities Area: 44%
    • Regional MN, WI or MI Area: 38%
    • Western Resort: 16%
    • International Resort: 1%
    • Canadian Resort: 1%
    Attendee Demographics:
    • Male-50%  Female- 50%
    • Married-52%  Single-42% Partner-6%
    • Household income:         
      24% earn over $110,000
      39% earn $60,000-$109,000         
      19% earn $35,000-$59,000
    • Age: Under 18 - 10%
               18-24 - 11%
               25-34 - 19%
               35-44 - 24%
               45-54 - 26%
               55 and older-10%

 

MALL OF AMERICA FACTS

 

TOURISM FACTS

·         35-40% of visitors to Mall of America are tourists- people who live outside the 150 mile radius of Minneapolis /St. Paul

·         Tourists spend an average of $162 per visit and 2.9 hours.

·         International tourists spend two-and-a-half times more than local residents.

·         Mall of America offers over 70 travel packages from 32 countries on five continents represented on this map.

·    33 Bloomington hotels offer free shuttle service to and from Minneapolis/St. Paul International Airport and Mall of America.

 

MARKETING DATA & RESEARCH

 

DID YOU KNOW?

·         Mall of America increased sales in 2009 by 2% during a very challenging economic downturn.

·         Total annual sales have increased $175 million over the past five years.

·         MOA generates 40 million annual visitors and is the number one tourist destination in the Midwest.

·         More than 680 million have visited Mall of America since its doors opened in 1992.

·         MOA is the state’s most recognized landmark.

·         On any given day, MOA becomes Minnesota’s third largest city in population.

 

Mall of America Growing Upscale Demographics Faster Than the Market!

·         62% of the Minneapolis and St. Paul metro shoppers consider Mall of America to be their primary destination for mall-oriented shopping.

·         52% of affluent women with HHI $250,000+ in Minneapolis/St. Paul shop MOA.

·         49% of Minnesota/ST. Paul residents with HHI $100,000+ shop MMA

·         78% of affluent shoppers choose Mall of America to make their luxury purchases.