Who Comes to the Ski & Snowboard Expos?

KEY EXPO FACTS:

BEWI's Projected 2010 Ski & Snowboard Expo Attendance:

Denver 25,000
Minneapolis 18,000
Boston 45,000
TOTAL 88,000 Overall


Facts about BEWI's Expo Attendees:

  • 92% have internet access
  • 67% skied/snowboarded ten or more days during the past season
  • 78% rate themselves as high intermediate to advanced
  • 53% planned to purchase equipment
  • Over 45% have skied/snowboarded for more than 10 years
  • Over 90% were planning a trip to a mountain resort during the coming season

Attendee Demographics:

  • Male-62%  Female- 38%
  • Married-37%  Single-63%
  • Household income: 66% earn $50,000 and above
  • Age: under 18 years-11%
             18-34 years-48%
             35-49 years-27%
             50 years and older-14%
  • Education: High School-11%
                        Some College-23%
                        College Graduate-44%
                        Graduate/Professional Degree-22%