Who Comes to the Ski & Snowboard Expos?

KEY EXPO FACTS:

BEWI's Projected 2010 Ski & Snowboard Expo Attendance:

Denver 25,000
Minneapolis **100,000 (MOA daily traffic) more info
Boston 45,000
TOTAL 88,000 Overall


Facts about BEWI's Expo Attendees:

  • 85% skied/snowboarded seven or more days during the past season
  • 78% rate themselves as high intermediate to advanced
  • 76% planned to purchase equipment or passes
  • 43% planned to gather information
  • Over 45% have skied/snowboarded for more than 10 years
  • Over 60% were planning a trip to a local mountain resort during the coming season
  • Over 40% plan to travel to a resort destination 

    Attendee Demographics:

    • Male-66%  Female- 34%
    • Married-34%  Single-61% Divorced-4%
    • Household income:         
      27% earn $75,000-$125,000         
      23% earn over $125,000
    • Children:
      70%-no children
      27%-1-3
      3%-4 or more
    • Age: 13-19 years-18%
               20-35 years-45%
               35-45 years-16%
               46-55 years-15%
               56 and older-6%
    • Education: Attending High School/College-30%
                          High School Graduate/GED-10%
                          College Graduate-40%
                          Graduate/Professional Degree-20%