Who Comes to the Boston Ski & Snowboard Expo?

KEY EXPO FACTS:

BEWI's Projected 2013 Ski & Snowboard Expo Attendance :45,000

BEWI's 2012 Ski & Snowboard Expo Attendance :45,000


Facts about BEWI's Expo Attendees:

  • Days Planned for Winter Activities
    • Over 25: 33%
    • 15-25: 25%
    • 7-14: 32%
    • less than 7: 10%
  • Winter Activities enjoyed
    • Snowboard: 44%
    • Alpine: 62%
    • Back Country: 16%
    • Snowshoe: 18%
    • Cross Country: 12%
    • Telemark: 4%
  • Participate where?
    • New Hampshire: 38%
    • Vermont: 31%
    • Maine: 10%
    • Western US: 5%
    • Eastern Canada: 1%
    • Western Canada: 1%
    • International: 1%
  • 47% planned to purchase equipment
  • 20% planned to purchase passes/tickets
  • 36% planned to gather information
  • 32% came for the free tickets
  • 25% came for the entertainment & activities

    Attendee Demographics:
    • Male-61%  Female- 39%
    • Married-33%  Single-57% Partner-3%
    • Household income:         
      39% earn over $100,000
      33% earn $50,000-$100,000         
      28% earn less than $50,000
    • Children:
      68%-no children
      29%-1-3
      3%-4 or more
    • Age: Under 18 - 4%
               18-24 - 22%
               25-34 - 37%
               35-44 - 13%
               45-54 - 15%
               55 and older-9%
    • Education: Attending High School/College-23%
                          High School Graduate/GED-5%
                          College Graduate-46%
                          Graduate/Professional Degree-26%