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Christine’s passion for skiing & the outdoors started early on with her parents and 3 brothers skiing & hiking in the mountains of NH, VT, & ME. No surprise, she has combined a more than 25-year-career in retailing with her lifelong love of skiing.  As director of store planning for Ski Market’s New England region, Christine planned and completed more than 40 new stores and renovations, including multiple prototypes and business models. 

Christine took a brief hiatus from the ski industry, spending six years as director of merchandising and marketing for Framed Picture Enterprises.  There she directed new store prototype design, marketing plans, and merchandise selection for a national rollout that would result in five chains with more than 130 stores across the U.S.

Her love of skiing and the outdoors eventually brought her back to the ski industry in 2006, when she joined BEWI Productions to coordinate new ventures in events and marketing for the national sports show producer.  Christine currently directs the New England Youth Sports Festival and collaborates on the nationally renowned Ski & Snowboard Expos held each fall in Denver, Minneapolis, and Boston. She and her husband, Michael, are lifelong New Englanders, and the parents of two teenage boys. All are avid skiers.